Organhations Post More Frequently on Social Media As is depicted in the pie charl above,almost half（45%）of the orE;anizations repori they are posting to social networks daily,including 25%who pose several times a day.Just over one-quarler（28%）post conlent'several times a week,'while another 16qo post'once a week.'The remaining 11%of social-media using organizations post less frequently.These figures suggest that many organizations see social media activity as an important part of their workllow,which requires frequenl tending to keep content up to date and relevanl.Nowadays,ulilizing social media such as VVechal,Weibo or QQ and the Internet as a communication tool allows companies to promote ihemselves and increase sales without spending money on traditional marketing.They can also be more eco-friendly by reducing the amount of printed promotional materials needed.What's more,they provide an opportunity for the companies to have a more casual inleraclion with their customers,making them more approachable.Though the most popular social media are less than a decade old,they have transformed organizations'outreach and engagement with their customers.Hence,participat ion in social media is worth the time spent.