题目详情

资料:Zhang Qiaoli uses her spare bedroom for storing her stock of ladies’ fashion-wear and photo shoots. She is one of more than five million small online stores operating across China, some from small apartments or even college dormitories. She buys dresses and accessories wholesale; at prices under $5, using the website Taobao, she sells them on as the Kitty Lover at prices under $10.

Taobao is owned by Chinese e-commerce giant Alibaba and the brainchild of founder Jack Ma. It is a free-to-use online marketplace with some 800 million product lines - from food to clothes to technology.

Across China, online companies large and small are learning how to be effective e-commerce players - or fail like US goliath eBay , which was trounced by upstart Taobao back in 2006.

In 2010, China's online shopping industry had a turnover of $80bn, and grew 87% year-on-year.

China's 420 million internet users spend around a billion hours each day online - and last year, 185 million made at least one online purchase. According to Boston Consulting Group, the volume is expected to increase fourfold by 2015.

E-commerce is changing the way Chinese consumers think about shopping: online, it is more social than a hard sell. It's a new engaging experience to savor.

In Chinese retail, trust is a rare commodity. There are plenty of fakes online, and buyers are often cursed by scams or shoddy goods. Still, consumer faith in e-commerce stores is remarkably robust. That's because, apart from its convenien online shopping has shifted the balance of power from sellers to buyers. Online shopping in China is more than clicking on the "buy" button. The experience includes exchanging tips with other shoppers, discussing trends, and rating both products and service.

The interaction and communication generates trust.

“The ability of social networking combined with e-commerce or social commerce as I like to call it-where people are able to rate their providers, provide information to other purchasers-that level of experience is really overcoming the big weaknesses says Duncan Clark, Chairman of BDA(china), an expert on China's e-commerce industry.

“Basically, there is a one-to-one connection being established. And that's breaking through the mistrust barrier if you will. So I think we can learn,actually-the West can learn from some of the developments happening in the Chinese e-commerce sector," says Mr Clark.

According to the article, how does Zhang Qiaoli make money?

  • A.She sells dresses and accessories on Taobao
  • B.She buys goods at higher prices and manages to sell large number of them
  • C.She purchases goods at wholesale and sell them online at higher prices
  • D.She makes profits by selling dresses and accessories at retail stores

正确答案及解析

正确答案
C
解析

本题考查的是细节理解。

【关键词】how;Zhang Qiaoli; make money

【主题句】第一段She buys dresses and accessories wholesale; using the website Taobao, she sells them on as the Kitty Lover range, at prices under $10.(她通过批发购得服装和饰品,然后通过使用淘宝网她将这些货物以低于10美元的价格以“Kitty Lover”系列出售。)

【解析】本题问“根据文章,张巧丽是如何挣钱的?”。选项A意为“她在淘宝上出售服装和配饰”;选项B意为“她以较高的价格购买商品并设法大宗出售”;选项C意为“她从批发中购买商品并以较高的价格在线销售”;选项D意为“她通过在零售店销售服装和配饰赚取利润”。根据文章第1段的内容(主题句),得出结论。A项答案不全面。B项不是高价买来,也没提到大批量出售。D项不是在零售店出售。只有C项和原文一致。

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