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资料：Native ads - or ads that take on the look and feel of the content surrounding them - are taking over digital advertising.

By 2021, native display ad revenue in the US, which includes native in-feed ads on publisher properties and social platforms, will make up 74% of total US display ad revenue, up from a 56% share in 2016, according to new BI Intelligence estimates based off historical data from the Interactive Advertising Bureau （IAB） and PwC, as well as IHS.

The rapid uptick in native's share of display ad revenue can largely be attributed to the dominance of social platforms like Facebook and Twitter — which were early champions of native and rely almost entirely on native formats — as well as the introduction of new programmatic technologies that are making it easier for publishers and advertisers to scale native campaigns.

In a new report from BI Intelligence, we breaks out native ads into three categories: social native, native-style display, and sponsored content （also referred to as premium native）. We provide（一审未录入） forecasts for how revenues from these formats will grow over the next five years and looks at what factors, in particular, are driving up spending on each of these ad units. As a note, because revenues from these three types of native content can overlap, we do not provide an overall native forecast. Finally, we lay out some of the challenges that face properties that rely on native ads, namely ad frequency and Scalability issues.

Here are some key takeaways from the report:

Native-display ads, including social native and native ads in-feed on publisher websites, will make up the bulk of native ad revenue from 2016-2021. Native display ad revenue in the US will rise at a five-year compound annual growth rate （CAGR） of 17% during this time period to eclipse $36 billion. The rise of native video ads, particularly on social platforms, will be one of the main drivers of this growth.

According to the passage, which of the following will NOT be included in the new report from BI Intelligence?

A.An overall native forecast
B.Ad frequency and scalability issues
C.The forecasts for how revenues from these formats will grow over the next five years
D.The illustrations of what factors are driving up spending on each of these ad units

正确答案及解析

正确答案

解析

本题考查的是细节理解。

【关键词】NOT be included; in the new report from BI Intelligence

【主题句】第4自然段We provide forecasts for how revenues from these formats will grow over the next five years and looks at what factors, in particular, are driving up spending on each of these ad units. As a note, because revenues from these three types of native content can overlap, we do not provide an overall native forecast. Finally, we lay out some of the challenges that face properties that rely on native ads, namely ad frequency and scalability issues. 我们提供了有关这些格式收入在未来五年内如何增长的预测，并探究究竟是哪些因素，使得这些广告单元的支出增加。需要说明的是，由于这三种原生内容的收入可能会重叠，因此我们不提供全面的原生预测。最后，我们列出了依赖原生广告属性所面临的一些挑战，即广告频率和可伸缩性问题。

【解析】本题的问题是“根据文章的说法，商业智能的新报告中不包括以下哪一项？”。选项A意为“整体原生预测”；选项B意为“广告频率和可扩展性问题”；选项C意为“预测未来五年这些格式的收入将如何增长”；选项D意为“说明哪些因素正在推动每个单位的支出”。根据主题句可知，商业智能的新报告中不包括总体的原生预测，故选A。