资料:People differ greatly in their readiness to try new products. In each product area,there are“consumption pioneers”and early adopters. Other individuals adopt new products much later. After a slow start,an increasing number of people adopt the new product.
The five-adopter groups have different values. Innovators are venturesome-they try new ideas at risk. Early adopters are guided by respect-they are opinion leaders in their communities and adopt new ideas early but carefully. The early majority are deliberate-although they rarely are leaders,they adopt new ideas before the average person. The late majority skeptical-they adopt an innovation only after a majority of people have tried it. Finally,laggards are tradition bound-they are suspicious of changes and adopt the innovation only when it has become something of a tradition itself.
What can be implied from the innovators?
- A.They rely more on their own values and judgment。
- B.They are reluctant to take risks。
- C.They are more receptive to familiar things。
- D.They are more brand loyal。
正确答案及解析
正确答案
解析
本题考查的是推理判断。
【关键词】implied from the innovators
【主题句】第2自然段Innovators are venturesome-they try new ideas at risk.创新者敢于冒险尝试新的想法。
【解析】本题的问题是“从创新者身上能推论出来什么?”。 A选项“他们几乎不依靠自己的价值观和判断”;B选项“他们不甘心情愿承担风险”;C选项“他们更善于接受熟悉的事物”;D选项“他们更忠于品牌”。根据题目中关键词找到主题句,创新者敢于冒险尝试新的想法,只有选项A符合题意。
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