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资料：People differ greatly in their readiness to try new products. In each product area，there are“consumption pioneers”and early adopters. Other individuals adopt new products much later. After a slow start，an increasing number of people adopt the new product.

The five-adopter groups have different values. Innovators are venturesome-they try new ideas at risk. Early adopters are guided by respect-they are opinion leaders in their communities and adopt new ideas early but carefully. The early majority are deliberate-although they rarely are leaders，they adopt new ideas before the average person. The late majority skeptical-they adopt an innovation only after a majority of people have tried it. Finally，laggards are tradition bound-they are suspicious of changes and adopt the innovation only when it has become something of a tradition itself.

Which group adopts new ideas before the average person？

A.Early adopters
B.Innovators
C.The early majority
D.All above

正确答案及解析

正确答案

解析

本题考查的是细节理解。

【关键词】 group adopts new ideas before the average person

【主题句】第2自然段Innovators are venturesome-they try new ideas at risk。Early adopters are guided by respect-they are opinion leaders in their communities and adopt new ideas early but carefully。The early majority are deliberate-although they rarely are leaders，they adopt new ideas before the average person。创新者是冒险主义者，他们敢于冒险尝试新的想法。早期采纳者地位受人尊重，他们是所在团体的意见领袖，并早早而谨慎地采纳新的想法。早期多数人是深思熟虑的，尽管他们很少是领导者，但他们在普通人之前采纳新的想法。

【解析】本题的问题是“哪一团体在普通人之前接纳新想法？”。 A选项“早期接纳者”；B选项“创新者”；C选项“早期多数人”；D选项“以上皆是”。根据题目中关键词找到主题句，前三种团体都是在普通人之前采纳新的想法，选项D正确。