资料：ForthedevelopmentofCrunchyN-名校题库网

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资料：For the development of Crunchy Nut （a product）,K company has used various methods of primary data collection. Primary market data may involve qualitative research or quantitative research. Qualitative data is connected more about opinions, feelings and attitudes. Quantitative data is in numerical form and is usually gathered from a large sample of respondents.

Qualitative research establishes a conversation with consumers. It prompts consumer reaction to, for example, a new product idea and helps researchers understand what they think of it, how it makes them feel, why they find it interesting or not.

Qualitative research may be obtained through focus groups, where a moderator captures feedback from a group of six or seven consumers to the ideas shown to them. Those ideas may take the format of drawings or having new food prototypes to taste. Quantitative research may use questionnaires administered to large numbers of respondents. This allows statistical analysis. It may involve the use of scales, so numbers get associated with a particular meaning-for example, on an evaluation scale of 1 to 7, where 1 means very poor and 7 means excellent. Crucially those numbers need to be interpreted to enable the business to understand the consumers' overall response.

What is the passage about?

A.The development of Crunchy Nut
B.K Company's production line
C.Qualitative data collection
D.Two approaches to data collection

正确答案及解析

正确答案

解析

本题考查的是主旨大意。

【关键词】passage; about

【主题句】第1自然段Primary market data may involve qualitative research or quantitative research. Qualitative data is connected more about opinions, feelings and attitudes. Quantitative data is in numerical form and is usually gathered from a large sample of respondents. 一级市场数据可能涉及定性研究或定量研究。定性数据更多地涉及意见、情感和态度。定量数据是数字形式的，通常是从大量答卷人那里收集的。

【解析】本题的问题是“本文主要是关于什么的？”。选项A意为“脆脆坚果（Crunchy Nut）的发展”；选项B意为“K公司的生产线”；选项C意为“定性数据收集”；选项D意为“两种数据收集方法”。

根据主题句可知，本文主要讲的是数据收集的两种方式——定性研究和定量研究，故选D。