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资料：For promotions to remain effective, RT company has to analyze the impact of different campaigns. Word of mouth promotions can be more difficult to measure than some traditional methods of promotion. Although healthy sales are an important measure, RT uses other measures to evaluate the effectiveness of its activities. For example:

Setting targets for sales returns from the smaller promotional activities.

Evaluating the amount of editorial coverage its activities receive in the media.

Measuring the number of blogs related to RT's products and the frequency of comment on these blogs.

Evaluating the online influence of RT activities in the social media. For example, on Twitter there are around 260000 followers of RT activities.On Facebook,more than 21000000 consumers like RT.

Conducting an annual brand health-check with consumers to ensure that they like the brand.

Measuring the outcomes of RT promotions is not just about return on investment. These figures do not create the whole picture. This is because it can be difficult to value word of mouth promotions on paper. Sales returns do not take not account other factors such as longer-term brand loyalty.

What is the passage about?

A.the sales report of RT campaigns
B.the sales report of RT company
C.how Facebook and Twitter have influenced the market
D.how to evaluate promotional activities

正确答案及解析

正确答案

解析

本题考查的是主旨大意。

【关键词】passage; about

【主题句】第1自然段Although healthy sales are an important measure, RT uses other measures to evaluate the effectiveness of its activities. 虽然健康的销售是一个重要的措施，RT使用其他措施来评估其活动的有效性。

【解析】本题的问题是“本文是关于什么的？”。选项A意为“RT活动的销售报告”；选项B意为“RT公司的销售报告”；选项C意为“脸书和推特如何影响了市场”；选项D意为“如何评估促销活动”。根据主题句可知，本文主要讲的是如何评价促销活动，故选D。