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资料：How did Tencent take WeChat so far ahead of its rivals? The answer lies partly in the peculiarities of the local market. Unlike most Westerners, many Chinese possessed multiple mobile devices, and they quickly took to an app that offered then an easy way to integrate them all into a single digital identity. In America messaging apps had a potent competitor in the form of basic mobile-phone plans, which bundied in SMS messaging. But text messages were costly in China, so consumers eagerly adopted free messaging app. And e-mail never took off on the mainland the way it has around the world, mainly because the internet came late; that left an opening for messaging apps.

But the bigger explanation for Wechat's rise is Tencent's ability to innovate. Many Chinese grew up using QQ, a PC-based messaging platform offered by Tencent that still has over 800m registered users. QQ was a copy of ICQ, a pioneering Israeli Messaging service .But then Chinese imitator learned to think for itself. Spotting the coming rise of the internet.Tencent challenged several internal teams to design and develop a smartphone-only messaging app. The QQ insiders came up with something along the lines of their existing product for the the PC, but another team of outsiders（ from a just-acquired firm）came up with Weixin. When Tencent launched the new app,it made it easy for QQ'users to transfer their contacts over to the new app.

Another stroke of brilliance came two years ago when the service launched a “red packet”campaign in which WeChat users were able to send digital money to friends and family to celebrate Chinese New Year rather than sending cash in a red envelope, as is customary. It was clever of the firm to turn dutiful gift-giving into an exciting game, notes Connie Chan of Andreessen Horowitz, a VC firm. It also encouraged users to bind together into send money, often in randomized amounts.

What is the outcome of the red packet campaign?

A.Users are increasing to form groups
B.It caused people to send money in random amounts
C.The gift-giving process became an exciting game
D.It changed the way Chinese people send each other gifts

正确答案及解析

正确答案

解析

本题考查的是细节理解。

【关键词】outcome；red packet campaign

【主题句】第3自然段Another stroke of brilliance came two years ago when the service launched a “red packet campaign in which WeChat users were able to send digital money to friends and family to celebrate Chinese New Year rather than sending cash in a red envelope, as is customary. 另一项聪明之举是在两年前，微信发起了一个“发红包活动”，用户通过向家人和朋友发送数字货币的方式拜年，取代传统的派现金红包。

【解析】题干意为“发红包活动的结果是什么？”。文章在最后一段提到了red packet campaign。第一句介绍了这个活动的内容，发送数字货币（digital money）给亲戚朋友拜年。接下来引用了Connie Chan对于此次活动的评价，把礼节性的赠送礼物（dutiful gift-giving）变成了一项刺激的游戏（exciting game）。最后一句说出了这次活动的结果，促进用户关系，发送随机红包（randomized amounts）。选项A意为“越来越多的用户组建小组”；选项B意为“人们发送随机数额红包”，根据题意，这是发红包的内容；选项C意为“赠送礼物的活动变成了一项刺激的游戏”，这是Connie Chan对于此次活动的评价，不能算是结果；选项D“它改变了中国人互赠礼物的方式”。结合主题句，这项活动的意义在于改变了传统派现金红包的方式，采用了用数字货币的方式拜年，符合题意。