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资料：According to our research, Best Buy in China was perceived as being too expensive, with many of their products priced higher than in local markets. Why buy a Sony DVD player or Nokia phone at Best Buy when you can pay less for the exact same product at a local store？Consumers will only be willing to pay more, like at the Apple stores, if they are buying something they cannot get elsewhere.

While scales of economy have allowed big China stores in America to offer cheaper prices than niche players, local retailers in China are able to undercut prices because they pay less in salaries, benefits, rent, and electricity. Rampant piracy in China also means local computers shops are willing to install counterfeit Microsoft software in products, which makes it more appealing for customers.

Apart from failing to differentiate its product lines, Best Buy also made the mistake of focusing on building large flagship stores, like in the U.S, rather than smaller, conveniently located retail outlets. China may have one of the highest car adoption rates in the world, but its perennial traffic congestions and lack of parking mean consumers often prefer to shop closer to their homes. A government ban on free shopping bags have also resulted in consumers shopping more often, but buying less each time, further fueling the popularity of neighborhood stores.

What is the most likely content the speaker discussed before these three paragraphs？

A.Best Buy's failure in China
B.Chinese local retailers' reason for success
C.Overseas retailers' struggle in the Chinese market
D.The development of retail industry in China

正确答案及解析

正确答案

解析

本题考查的是推理判断。

【关键词】most likely content; discussed before these three paragraphs

【主题句】第1自然段 According to our research, Best Buy in China was perceived as being too expensive, with many of their products priced higher than in local markets. 根据我们的研究，中国的百思买被认为太贵了，他们的许多产品的价格都高于当地市场。

第3自然段 Apart from failing to differentiate its product lines, Best Buy also made the mistake of focusing on building large flagship stores, like in the U.S, rather than smaller, conveniently located retail outlets.除了未能对其产品线进行区分之外，百思买也犯了一个错误，即效仿美国专注于建设大型旗舰店，而不是打造更小巧、更便利的零售商店。

【解析】题干意为“在这三段之前，作者最有可能讨论的内容是什么？” 根据主题句可知，本文主要内容是百思买为什么在中国失败，因此在这之前可能讨论的内容是百思买在中国的失败，故选A。选项B意为“中国本土零售商成功原因”，选项C意为“海外的零售商在中国的艰难境地”，涵盖的范围太广，本文未提及其他的海外零售商。选项D意为“中国零售业发展”，均与题意不符。