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Everyone knows airline pricing is based on supply and demand. Fares are mores expensive during peak travel seasons like summer and to prime destinations like European capitals. So if a flight to Rome costs more than a flight to Milan you d think that demand for Rome must be higher or supply lower

What’s puzzling is that you can pay a high price to a given destination but a dramatically lower price for the exact same flight if you agree to go on to another destination.

Take Alitalia to Rome for instance for travel in August A round-trip economy flight directly to Rome leaving JFK at 10:05 p.m on Alitalia 611 on August 5 costs $1,655 when booked on April 30 Compare that to $903 for a round-trip economy ticket to Milan(stopping in Rome)leaving JFK on the exact same Alitalia 611 flight at 10:05 p.m on August 5. So why is Alitalia willing to fly you to Rome for $752 less than it would otherwise plus give you an extra one-and-a-half-hour flight to Milan?

Airlines have increased their profitability in recent years by segmenting the market for air travel and charging customers different prices for the same product. In this case the market is segmented based on demand for direct flights. Airlines know most people prefer the shortest route to their destination so they make customers pay up for the privilege of flying direct(They also make it a little more inconvenient if you don’t pay up for a direct flight in order to encourage you to fly direct)

When process become so obviously illogical it may be time to why air tickets can’t be transferred or resold just like any other normal product If the airlines are entitled to exploit the free market shouldn’t customers be allowed to do the same thing?

According to the example, how much should you pay if you fly to Milan from JFK and stop in Rome midway?

A.$752 for a one-way economy ticket
B.$1,655 for a round-trip economy ticket
C.$827 for a one-way economy ticket
D.$903 for a round-trip economy ticket

正确答案及解析

正确答案

解析

细节题。根据文段定位“booked on April 30 Compare that to $903 for a round-teip economy ticket to Milan(stopping in Rome)leaving JFK……”。故答案D项符合文意。A项在文段的最后一句提到，航空公司一般不会这么做，排除。B项是没有经停罗马的价格。C项没有提到827这个机票的价格，故排除。因此答案选D。