BEIJING(Associated Press)--China has a growing middle class, a tradition (传统) of expecting education and 21 million new babies every year. Selling educational toys should be easy.
While China may be the world's biggest toy-maker. Much of the best is exported (出口). Department stores here do not have enough high-quality toys. It is said that the demand for educational toys is low.
A Us company, BabyCare, is trying to change that with a new way to sell toys in China.
BabyCare works basically together with doctors in Beijing hospitals. People who join the company's "mother's club" get lectures and newsletters on baby and child development at no extra cost--if they agree to spend 18 dollars a month on the company's educational toys and childcare books.
“We want to build a seven-year relationship with those people," said Matthew J. Estes, BabyCare's president. "It starts during pregnancy(孕期),when the anxiety and needs are highest. " BabyCare works on a one-to-one basis. Doctors ,nurses, and teachers-paid by BabyCare advise parents, explaining toys that are designed for children at each stage(阶段) of development, to age six.
BabyCare opened its first store in China last June in a shopping center in central Beijing and another near Beijing Zoo. It plans to have 80 stores in China within six years.
It is a new model for China and develops a market in young children's education and health that no other companies are in.
Which of the following would be the most suitable title for the passage?（ ）
- A.Mother's club in China
- B.BabyCare and Doctors
- C.American Company Model
- D.Educational Toys On Challenge
正确答案及解析
正确答案
解析
文章提到了中国新生儿数量和educational toy短缺之间的矛盾所带来的商机，并主要介绍了BabyCare公司的销售模式。
