完整的网络营销活动需要五种基本平台:信息平台、制造平台、交易平台、物流平台和服务平台。其中( )广泛、深入地渗透到其他四个平台中,是其他四个平台运行的基础。
- A.制造平台
- B.物流平台
- C.服务平台
- D.信息平台
正确答案及解析
正确答案
解析
本题考查网络营销的系统设计。
网络营销系统设计:
1)信息平台设计
2)制造平台设计
3)交易平台设计
4)物流平台设计
5)服务平台设计
其中信息平台设计是营销系统最重要、最复杂的一个平台。不仅有直接相对独立的功能,而且广泛、深入地渗透到其他四个平台之中,是其他四个平台运作的基础。
综合分析,本题选D。
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