病毒性营销的特性不包括（ ）。
- A.病毒性营销提供的是有价值的产品或者服务
- B.病毒性营销虽然传播速度快，但成本较高
- C.通过他人的信息交流频道或者行为来进行传播
- D.几何倍数的传播以及高效率的接收
正确答案及解析
正确答案
解析
本题考查病毒营销的特性。
病毒营销的特性：
（1）病毒性营销提供的是有价值的产品或者服务。如果商家想要进行病毒性营销，就需要让消费者觉得你的产品或者信息是有价值的。
（2）提供他人的信息交流频道或者行为来进行传播。
（3）充分利用互联网的特点。
（4）几何倍数的传播以及高效率的接收。
综合分析，本题选B。
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