B2B和B2C的商务模式是按（ ）进行分类的。
- A.价值链
- B.交易对象
- C.控制方
- D.服务销售
正确答案及解析
正确答案
解析
本题考查电子商务模式的分类。
按照交易对象进行分类：
B2B：即商家对商家，就是企业与企业之间通过互联网进行产品、服务及信息的交换。
B2C：即商家对个人，表示企业对消费者的电子商务。
C2C：即个人对个人，就是消费者和消费者之间通过互联网进行交易的一种商务模式。
O2O：即线上购买线下商品与服务，实体店享受。就是把线上的消费者带到现实的商店中去，在线支付线下商品、服务，再到线下去享受服务。
综合分析，本题选B。
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