（ ）不是O2O（Online To Offline）商务模式所具有的优势。
- A.能顺利解决线上线下渠道利益冲突问题
- B.具有明确的区域性，消费者更精准，线上推广传播更有针对性
- C.线上体验服务，所以相对信任度更高，成交率也更高
- D.能将线下的服务优势更好发挥，具有体验营销的特色
正确答案及解析
正确答案
解析
本题考查O2O商务模式具有的优势。
O2O的优势包括：
（1）由于是线下体验服务，所以相对信任度更高，成交率也更高。
（2）对于连锁加盟型零售企业来说，能顺利解决线上线下渠道利益冲突问题。
（3）对于生活服务类来说，具有明确的区域性，消费者更精准，线上推广传播更有针对性。
（4）能将线下的服务优势更好发挥，具有体验营销的特色。
（5）通过网络能迅速掌控消费者的最新反馈，进行更个性化服务和获取高粘度重复消费。
（6）对于连锁加盟型企业来说，对于加盟商的管控会更方便和直接，能将品牌商、加盟商和消费者三者的关系更加紧密化。
综合分析，本题选C。
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