企业实施微博营销首先应（ ）。
- A.规划微博营销
- B.注册专属的企业微博
- C.寻找消费者，建立粉丝群
- D.投放广告和搜索工具
正确答案及解析
正确答案
解析
本题考查实施微博营销的步骤
微博营销的实施：（1）规划微博营销；（2）注册专属的企业微博；（3）寻找消费者，建立粉丝群；（4）投放广告和搜索工具；（5）开展有奖、打折等促销活动；（6）利用微博开展售后服务，帮助用户解决问题，增进与用户的情感，提高用户的忠诚度；其次，实现和用户的互动和沟通：（1）信息发布；（2）反馈与交流。
微博营销与博客营销的区别
（1）信息源的表现形式差异
（2）信息传播模式的差异
（3）用户获取信息及行为的差异
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