企业开展搜索引擎营销的最高层次目标是（ ）。
- A.企业网站/网页被搜索引擎收录
- B.企业信息在搜索结果中排名靠前
- C.增加用户的点击率
- D.将浏览者转化为顾客
正确答案及解析
正确答案
解析
本题考查搜索引擎的基础知识。
搜索引擎营销目标的四个层次：
（1）被搜索引擎收录
（2）在搜索结果中排名靠前
（3）增加用户的点击（点进）率
（4）将浏览者转换为顾客
在这四个层次中，前三个可以理解为搜索引擎的过程，而只有将浏览者转换为顾客才是最终目的。可知A、B、C项皆是过程，只有D是最终目的，故本题选D。
搜索引擎的任务
1）构造适合搜索引擎检索的信息源
2）创造网站/网页被搜索引擎收录的机会
3）在搜索结果中排名靠前
4）为用户获取信息提供方便
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