以下不属于网络营销职能的是（ ）。
- A.物流配送
- B.信息发布
- C.网上调研
- D.顾客服务
正确答案及解析
正确答案
解析
本题考查网络营销基本职能。
网络营销的职能包括网站推广、网络品牌、信息发布、在线调研、顾客关系、顾客服务、销售渠道、销售促进等。可知B、C、D选项都属于网络营销的职能，而A选项物流配送属于物流系统的基本职能，故本题选A。
网络营销的含义
（1）网络营销不是孤立存在的
（2）网络营销不等于网上销售
（3）网络营销不等于电子商务
（4）网络营销是对网上经营环境的营造
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