设计E-mail营销内容时，（ ）直接影响到E-mail营销的开信率，同时也体现了E-mail营销的专业水平。
- A.发件人
- B.邮件主题
- C.邮件正文
- D.附加信息
正确答案及解析
正确答案
解析
本题考查E-mail营销内容设计的基础知识。
E-mail的内容设计包括发件人、邮件主题、邮件正文、附加信息等基本要素。
邮件主题和正文是Email营销的核心，邮件主题会直接影响到Email营销的开信率，同时也体现了Email营销活动的专业水平。
A、C、D选项都是属于基本要素，只有邮件主题会直接影响到Email营销的开信率，故本题选B。
实施E-mail营销的步骤
1）制定E-mail营销计划，分析公司所拥有的E-mail营销资源。
2）决定是否利用外部列表投放E-mail广告，并且要选择合适的外部列表服务商。
3）针对内部和外部邮件列表分别设计邮件内容。
4）根据计划向潜在用户发送E-mail信息。
5）对E-mail营销活动的效果进行分析总结。
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