企业开展网络营销首先要（ ）。
- A.进行网上调研
- B.建立营销系统
- C.进行宣传推广
- D.制定营销计划
正确答案及解析
正确答案
解析
本题考查网络营销的过程。
网络调研是指利用Internet技术进行调研的一种方法，其大多应用于企业内部管理、商品行销、广告和业务推广等商业活动中，开始营销之前，首先应先进行网上调研，接着制定营销计划，然后建立营销系统，最后再进行宣传推广。
网络营销过程的正确顺序应为：网上调研->制定营销计划->建立营销系统->进行宣传推广。故本题选A。
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