关于关系营销和交易营销的说法正确的是（ ）。
- A.关系营销注重保留顾客，交易营销注重赢得顾客
- B.关系营销注重产品，交易营销注重服务
- C.关系营销注重价值创造，交易营销注重价值转移
- D.关系营销追求市场占有率，交易营销追求顾客基础
正确答案及解析
正确答案
解析
本题考查网络营销关系营销与交易营销的区别。
交易营销与关系营销的区别如下：交易营销注重赢得顾客，而关系营销更注重保留顾客；交易营销看重产品的技术质量，而关系营销更重视服务的运作质量；同交易营销相比，关系营销并不过分计较一次交易的得失，而是注重同客户建立持久的合作伙伴关系，它尤其适合服务以及工业品的营销。
综合分析，A选项叙述正确。（B、C、D项它们的顺序都弄反了）
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