A closer observer of the small screen once called it a “vast wasteland of violence, sadism and murder, private eyes, gangsters and more violence - and cartoons.” That is how Newton Minow, a US television regulator, described it in 1961.
Since than television language has become more colourful, violence more explicit and sex more prevalent.?Lady Chatterley’s Lover has moved from the banned book shelf to a classic BBC serial.
Concern over such changing standards has shaped our view of television—and masked its broader influence in developing countries.
To illustrate its effects, Kenny cites the case of Brazil. When television there began to show a steady diet of local soaps in the 1970s, Brazilian women typically had five or more children and were trapped in poverty. As the popularity of the soaps grew, birth rates fell
According to researchers, 72% of the leading female characters in the main soaps had no children and only 7% had more than one. One study calculated that such soaps had the same effect on fertility rates as keeping girls in school for five years more than normal.
It is not just birth rates that are affected. Kenny notes: “Kids who watch TV out of school, according to a World Bank survey of young people in the shanty towns of Fortaleza in Brazil, are considerably less likely to consume drugs.”
Television appears to have more power to reduce youth drug use than the strictures of an educated mother and Brazilian soaps presenting educated urban woman running their own businesses are thought to be compelling role models.
Television can also improve health, In Ghana a soap opera line that warned mothers they were feeding their children “more than just rice” if they did not wash their hands after defecating was followed by a seemingly permanent improvement in personal hygiene.
Why do such changes happen? Simple, says Kenny: soap operas, whether local versions of Ugly Betty or vintage imports o
- A.the effects of TV in developing countries
- B.people begin to receive more information
- C.TV has opened up new horizons
- D.the changes of TV language
正确答案及解析
正确答案
解析
由第四段“To illustrate its effects, Kenny cites the case of Brazil”可知作者借用巴西为例解释电视对于发展中国家的影响。接下来作者从电视对于巴西出生率、青少年吸毒现象、健康水平的影响进行分述,可知全文主旨就是电视对于发展中国家的影响。A项正确。B项“人们开始接收更多信息”,和C项“电视打开了人们的视野”,都属于电视对人们的影响,不全面。D项没有提及。
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