Bob and Clara Darlington, who own and run a farm in the North of England, have always looked for new ways of making money out of the produce they grow. Their success began when they established a shop on their farm, so that people could come and buy fresh vegetables directly from them.
The business was an immediate success, and soon scored top marks in a competition set up by the Farm Retail Association to find the best farm shop in the country. The Association’s inspectors found the Darlingtons’ shop offered excellent service and value for money as well as quality fruit and vegetables.
Clara Darlington is a trained chef and, in addition to a range of home-grown foods and other local produce, she began offering a variety of prepared meals which she had made herself in the farm-house kitchen. A small cafe alongside the farm shop was soon added, with everything that visitors could taste on the menu also being for sale in the shop.
Clara admits that starting the business was expensive, and she has worked very hard, but maintains that if the product is good, the public recognize this and buy it. “I aim to offer the highest quality to our customers, whether they come in for a loaf of bread, or take a whole dinner-party menu. I take it as a compliment （恭维） if people take home one of my dishes to serve to their family and friends and get away with pretending they made it themselves.”
正确答案及解析
正确答案
解析
鲍勃和克拉拉·达林顿在英格兰的北部拥有并经营着一片农场。他们总是寻找新方法利用生产的产品赚钱。当他们在自家农产上建立了一家商店，以便人们能够直接从他们那买到新鲜蔬菜后，他们的成功就接踵而至。
他们的生意立即就获得了成功，很快在农场零售协会设立的发现全国最好的农场商店的比赛中获得了最高分，同时该协会的观察人员还发现他们的店不仅提供优质的服务和物超所值的商品，而且还有品质上乘的水果和蔬菜。
卡拉拉也是一位训练有素的厨师，除了自己园子里种的食物和其他当地的农产品外，Clara开始提供她自己在农场厨房里做的各种食物。不久，她又在农产的商店旁开了一家小咖啡馆，所有菜单上游客能够尝到的东西在商店里都有出售。
Clara承认开始做生意成本会很高，她非常努力地工作。但她坚持认为只要商品好，顾客就会承认并购买。“不管顾客是来买一片面包，或是要定制整桌的宴会菜。我的目标都是为他提供最优质的产品。如果人们把我做的一个菜品带回家，让家人或是朋友品尝，假装是他们自己做的，我会把这视为对自己的褒奖。”
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